Workshop self-marketing | The Third Party – Making an Offer Without Cosying Up to Someone

Friday | April 28th | 9am – 1pm
Particularly beneficial for artists and creatives

Self-marketing is most effective when it is reliable and authentic. But how does it work? In her workshop at the KÖLNER LISTE, psychologist Alina Gause teaches her concept of the third party as a helpful support in the topic of self-marketing.

Working with the Third Party
There is a private party. There is the artist. And then there is a certain third party, which always appears when situations cannot be clearly assigned to the other two. Whether at the brunch of the agency, at the vernissage of a colleague, or at the art fair, clients often choose to speak solely with the third person. You should learn how to use this important position so that the three participating individuals become a successful trio.

Workshop in German and English | participation fee: 75 Euro
To register, please contact: info@koelner-liste.org

Introductory Lecture and Guided Tour | How to Start an Art Collection

Friday | April 28th | 5 pm
With gallery owner and fair curator Guillaume Trotin

Get insider tips on how to start an art collection: Fair curator and director of the renowned OPEN WALLS Gallery, Guillaume Trotin, discusses the art of collecting within the contemporary art market’s landscape and argues the case for investment in emerging artists.

Lecture and guided tour in English | Duration: approx. 90 minutes

Book presentation | Compass for Artists – A Personal Companion for Creative People

Friday | April 28th | 7pm
Reading and talk with Alina Gause

Alina Gause’s recently published guide offers creative people and artists of all genres moral and practical support for everyday and professional life. It comes to aid both when dealing with internal hurdles such as self-doubt, chaos and loss of motivation, or with external obstacles such as bills, laundry baskets and negotiations with clients. As an artist, the author knows the inner vision of a creative mind, while as a professional psychologist, she offers a relieving analysis from an objective perspective at the same time. With different case studies, encouragement for self-reflection, practical exercises, and humor, she helps the readers to design their personal modus vivendi in a creative way. Compass for Artists is a book for professionals and all other creative souls.

Alina Gause has known the artistic profession for over thirty years as an actress and singer. In addition, she possesses a psychology degree and has been advising creative people since graduation in her Berlin counselling centre a.way. In 2014 she was appointed a lecturer at the University of Arts in Berlin.

Reading will be held in German